My career in hospitality began in the North East of England, where I quickly discovered that I loved being around people, creating atmosphere and making things run well behind the scenes. That instinct stayed with me and eventually took me from the UK to the Middle East and now Madeira, with more than two decades spent working across luxury hospitality, events and private guest services.

I began my professional career with InterContinental and Rotana in the Middle East before going on to run my own events company in Qatar. It was fast-paced, demanding and occasionally chaotic, but I loved it. It taught me to think ahead, stay calm when plans changed and understand that it’s often the smallest details people remember.

During my years in Qatar, I also founded Fashsquad, one of the country’s early fashion platforms. What started as a creative project grew far beyond anything I had expected, leading to a regular column in Ahlan magazine, collaborations with international fashion houses and features in publications including Harper’s Bazaar Arabia.

Fashion is no longer my work, but it will always be part of me. I’ve always had an eye for how things come together, a beautiful space, a welcoming table, the details that give a place its personality.

After 16 years in Qatar, I moved to Madeira with my family. It was a completely different pace of life, but I could immediately see why people fall in love with the island. Madeira is undeniably beautiful, but what stayed with me most was how it made people feel. Life slows down here. Meals last longer, plans become looser and there is always another view around the corner that makes you stop.

I also felt there was room for a more personal way to experience it, for guests travelling alone, as a couple or with family, who wanted the privacy and freedom of a beautiful home without having to organise every detail themselves.

That was how Madeira in Style began.

Today, I work personally with a small number of guests, helping them spend their time here in a way that feels right for them. Some arrive wanting to see everything. Others barely want to leave the pool. Most want a bit of both.

I work with a small collection of locally owned homes that I genuinely love, each with its own character and sense of place. From there, I can arrange anything from private chefs, massages and yoga to days exploring the island, boat trips and family experiences, or simply make sure the fridge is full when everyone arrives.

I don’t believe a memorable stay needs to be filled with plans to feel special. Sometimes it’s about doing more, and sometimes it’s about having the freedom to do absolutely nothing.

Madeira in Style is very personal to me. I’m involved from the beginning, I pay attention to the details and I care deeply about every stay I create.